Pedal Revolution

A letter from Steve

A letter from Steve

Pedal Revolution Community,

It is with great sadness that we are announcing the closure of Pedal Revolution, effective June 1. This has been an extremely difficult decision to make, but one that is necessary to preserve the mission of New Door Ventures, the youth development nonprofit organization that operates Pedal Revolution.

New Door provides paid, meaningful work, professional skills training, and case management to hundreds of Bay Area youth every year who are experiencing barriers to employment. The internship program that has operated within the bike shop for nearly two decades has provided jobs and education to upwards of 500 young people- all while juggling the day-to-day challenges and demands of running a small business. With the challenges of COVID-19 and the highly uncertain fundraising and retail environments, the cost of operating and supporting Pedal Revolution is no longer tenable.

We know that the impact of this decision will be felt by you, our devoted customers and donors, as well as our extraordinary and dedicated staff. For over 25 years Pedal Revolution has been a hub of the San Francisco bicycle community and a fundamental example of how a business can enact social change. The Shop has been a sanctuary and support to our youth participants and a resource for our customers and community. Reflecting on the multitude of experiences, stories, and personalities that have shaped Pedal Revolution over its history is both remarkable and humbling. We’ve sold tens of thousands of bicycles and serviced upwards of 130,000 bikes. We’ve striven to create unique bikes that reflect a balance of utility and style. Pedal Revolution has always embraced the idea that while not all bicycles are created equal, the joy of riding is fundamental. We take pride in that.

It has truly been an honor and privilege to have been a part of this remarkable bike shop and the staff who made it possible all these years. Thank you to all our staff, our interns, and to you: our customers, and the community that has grown around us and continued to support what we do.

With gratitude,
Steve and the Pedal Revolution Staff

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